At UBC Sauder, Salim specialized in the Innovation + Entrepreneurship track, which gave her a new perspective on the industry she knew so well.
“My MBA changed how I think about the tech sector,” she says. “Now I look at the whole picture; how strategy, finance and marketing all come together to determine how successful a product is.”
Salim put these skills to use during her internship for a well-funded Vancouver-based startup that develops handheld ultrasound machines. To help the brand plan an international expansion, Salim evaluated global markets on factors like market potential, competition and the economy.
“It’s inspiring to help shape the future of a company like that,” she says.
Global-facing experience proved to be a theme throughout Salim’s MBA program. As part of the Global Immersion Experience, she travelled to Chile, where she worked with a not-for-profit to bridge the gap between the Canadian and Chilean mining industries.
“To be able to have that kind of exposure as the marketplace is becoming more global is invaluable,” she says.