During the UBC MBA, Evans was introduced to a new type of leadership.“In the MBA you’re leading leaders,” she says. “It made me a better listener. There are things I accomplished with my team in the MBA that I never could have achieved on my own.”
During the classroom component of the program, Evans built upon her understanding of business strategy.
“In Jennifer Brown’s strategy and business economics class we evaluated real-world case studies,” she says. “We analyzed what worked, what didn’t and what we would have done differently.”
This context gave Evans a better understanding of the forces at play in the business world.
“The world is a very complicated place,” she says. “You need to understand what’s going on in terms of the economy, the industry and the market before you can position your brand within that.”
Doing that in Canada is one thing, but while pursuing her MBA Evans also had the opportunity to travel and consult with a major conglomerate in Japan to solve some of their business challenges.
“Working with a company in a different business landscape added new depth to my business acumen,” she says.