MPC logo            MPC logo

Strategy and Business Management

Introduction

This course, divided into three sections covering business strategy and planning, technology, and marketing, aims to equip mortgage brokers with an understanding of business fundamentals so that they can better plan, communicate, and deliver their services in a professional and effective manner in today’s technologically driven and competitive market place.

Course Outline


Section 1: Strategy, Entrepreneurship, and Business Plans
  • Defining and creating good strategy
  • Vision, mission, and strategy
  • Entrepreneurship strategies
  • Characteristics of entrepreneurs
  • Writing a business plan
  • Suggested template for structuring a business plan
Section 2: Technology and Mortgage Brokerage
  • Determining your technological needs
  • Key considerations when purchasing or upgrading technology
  • Computer hardware
  • Computer software (general productivity, accounting, mortgage broker origination, mortgage lender and fraud detection and prevention software)
  • Database applications and customer relationship management (CRM) software
  • Software copyright
  • Internet connectivity, Bluetooth, and websites
  • Computer and Internet network security
  • Viruses, malware, phishing, and spam
  • Ensuring privacy of information
Section 3: Marketing and Communications
  • The communication process
  • Developing a communications message
  • Communication noise and filtering
  • Source, medium, and message
  • Non-verbal communications
  • The mortgage broker’s personal marketing program
  • Developing an integrated marketing program
  • Decisions and strategies for price, product, promotion, and place (Four Ps)
  • Internet marketing, email, mailing lists, websites, and social networking
  • Copyright and sharing information
  • Advertising and direct mail

Course Glossary

View the glossary of important terms for this course.