BAMA 503 New Product Development
The process of developing new products and services is a source of competitive advantage and
organizations are increasingly dependent on new products as a source of innovation and
profitability. This course is intended for those interested in learning how new products and
services are developed and the factors that influence success and failure at each stage of
development. The course is focused on exposing you to industry best practices in product
development and developing your ability as a manager and decision maker.
Instructor Biography - Tim Silk
Course Outline - Class of 2018 (updated May 8, 2017)
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