BAMA 503 New Product Development

The process of developing new products and services is a source of competitive advantage and organizations are increasingly dependent on new products as a source of innovation and profitability. This course is intended for those interested in learning how new products and services are developed and the factors that influence success and failure at each stage of development. The course is focused on exposing you to industry best practices in product development and developing your ability as a manager and decision maker.

Instructor Biography - Tim Silk

Course Outline - Class of 2018 (updated May 8, 2017)

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