BA 504 Business Strategy Integration: Foundation

This course focuses on enabling professional development by enhancing students’ ability to integrate different functional learning from all courses within a strategic analysis and decision-making framework.

Learning about concepts in a theoretical manner, in isolation from other subject concepts, and by oneself, is relatively simple. The real value and higher level learning comes from integration and application of the concepts to real and often messy problems, in a team. BA 504 is meant to simulate this team-based, somewhat unstructured, cross-functional environment you will find in your careers after you graduate.

It consists of three integrated cases, a fourth “live” case, and a consulting project.

Instructor Biography:

Course Outline - Class of 2019 (updated Aug 14, 2017)

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