BAMA 513 Digital Marketing

This course aims to equip students with a basic understanding of the role of digital channels in the marketing mix. Students will learn the fundamentals of media buying, online advertising, SEO, and social media. Students with limited exposure to social media will be expected to familiarize themselves with various social media channels, while exploring the application of these tools in a digital marketing plan. Some degree of marketing math will be required in this course.

Instructor Biography - Victor Tang

Course Outline (Draft) - Class of 2018 (updated July 25, 2017)

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