Organizations have become increasingly dependent on new products as a source of innovation and profitability. This course is intended for those interested in learning how new products are developed and the factors that influence success and failure at each stage of development. The course uses cases and project work to familiarize students with the processes, tools, and best practices used in developing new products and services. Topics include reasons for new product failure, barriers to new product adoption, the use of stage gates and project planning tools, idea generation, design trade-off decisions, concept testing, and forecasting. The goal of the course is to develop the conceptual, analytical, and decision-making skills expected of managers working in new product development. In addition to those pursuing a career in marketing, this course may be of interest to those contemplating careers in project management, engineering, or industrial design.
Instructor Biography - Tim Silk
Course Outline - Class of 2018 (updated August 17, 2017)
This file requires Adobe Acrobat Reader. To download this free plug in, visit the Adobe web site and follow the on-screen instructions.