BAEN 550 Fundamentals of Entrepreneurship
This course will expose early stage UBC MBA students to the fundamentals of innovation and entrepreneurship. It is a standalone course that provides useful concepts for all students, regardless of their eventual specialization. The course also acts as an overview for students to understand the scope and etail of Innovation and Entrepreneurship track.
Students will be made aware of some of the fundamental challenges facing existing companies that wish to innovate. There will also be coverage of the main elements of starting a venture, from idea generation to customer discovery and business model design, through prototyping and research, to funding, company building and commercialization.
Instructor Biography - Paul Cubbon
Course Outline - Class of 2019 (updated Oct 2, 2017)
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