mm ecm student jan 2013

A builder of bridges

Jacqueline Chong wants a career that unifies creative design with business planning. To do it, she’s adding a management master’s to her experience in film and social media.

Jacqueline has a Bachelor of Fine Arts (BFA) in Film Production from UBC and then spent a year at Lovesocial, a marketing and social media agency in Vancouver. She was a visual storyteller, working with video, graphics and social media to create engaged online communities. Among her clients were the producers behind the academy award-nominated Gasland, a documentary film about hydraulic fracturing.

“I got to work with some really great people and learned what social media and marketing communications can do in terms of mobilizing people behind an idea,” says Jacqueline.

Career aspirations

The Master of Management program is specifically designed for students with undergraduate degrees in non-business subjects. With her BFA in Film Production, the first ever student on the program with that degree, Jacqueline is learning the business skills she’ll need to make her bridge-building career aspirations a reality.

“I love finding unlikely links between different functions,” says Jacqueline. “I want to try to close the gap between the worlds of design and business. When you go to a design or marketing agency you often find that they find it hard to talk to the accountants and corporate people. And big companies are often scared of hiring those crazy creative types with wild, out-of-the-box ideas. I think we need to bring the two together and develop ways for free-flowing ideas to exist within traditional corporate structures.”

Creative perspectives

Jacqueline is in the perfect place to do it. Headed up by Professor Moura Quayle, the at UBC’s Sauder School of Business leads strategic design projects to build organizational capacity for innovation while tackling tough, systemic problems. For Jacqueline, it’s been one of the highlights of her time here. She is part of a new student-led Strategic Design Council, which is affiliated with the d. studio and meets every two weeks to work on complicated business problems from creative perspectives.

Jacqueline is also keen to get out of her comfort zone and test herself. The MM program has given her plenty of opportunities.

“The program offers such a fast-paced environment where you have to think on your feet and I love that,” she says. “It’s a lot of information to take in but I feel like I’m a much faster thinker now than I was before. I think that comes from challenging myself and finding situations where I know that I’m going to fight it. But it’s a good fight.”

Work experience is not required to take part in the good fight on the MM program at the Sauder School of Business. If you’ve got an undergraduate degree and can demonstrate leadership potential, maturity and ambition, why not find out more about our admission requirements?


Name: Jacqueline Chong, MM Graduate 2013
Title: Project Coordinator - Liquid Agency, San Francisco California, USA
Nationality: Canadian (Vancouver)