The Product and Service Management track delivers a deep understanding of Marketing, Operations Management and Information Management to develop the integrated skill set required to excel in product, service and brand management roles.
The track shapes you into a leader who’ll develop, introduce and sustain products and services in a wide range of private and public sector organizations, as well as managing collaborations among supply chain and channel partners. You will develop firm-wide perspectives for problem solving and an intuition for transforming consumer and business market insights into marketplace opportunities.
The PSM track also provides students the opportunity to concentrate in traditional areas of marketing or operations management.
“The UBC MBA has given me the skills I need to present my ideas with confidence.” – Brooke Moss, UBC MBA 2010, Senior Product Manager, British Columbia Automobile Association
What you’ll learn on the Product and Service Management track
Product and Service Management was developed collaboratively with Sauder faculty, alumni and leading organizations in consumer packaged goods, telecommunications, software, e-business and service operations. You’ll take four required courses: Brand Management, Process Fundamentals, Market Research, and Supply Chain Management. These are complimented by six electives that you choose from a set of 12, as well as six free electives.
PSM elective modules include, Consumer Behavior, Supply Chain Analytics, Integrated Marketing Communications, Services Management, Project Management, New Product Development, Pricing and Revenue Management, Business Intelligence and Data Mining, Managerial Decision Modeling and Analytics, Managing Health Care/Health Care Operations.
Where Product and Service Management could take you:
Career opportunities include Product/Brand Management, Service Management, and Operations Management across a wide range of private and public sector organizations around the globe. Recent placements include Amazon.com, American Express, Bell, J. Walter Thompson, Proctor & Gamble, RIM, SAS, Telus and Unilever.
To find out more about Sauder’s Product/Change Management MBA track, come meet us at a career fair near you, or contact us here in Vancouver.
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