Even as an engineer, Mr. Crocker says he’s always been customer-focused, so a combination of his background and his interest in customer products was not an unusual fit.
“I’m always thinking about what I do, how it affects the customer and what they want.”
He admits that numbers have always come easily to him – along with the understanding of what makes a product tick – but there is also an attention to detail in the aesthetic side of a product that has appealed to him for years.
“I don’t know if you’d call it my creative side, but while I’m an engineer I also want to make products more marketable,” he explains, “because that’s ultimately what grabs the attention of the customer.”
His employer, Corvus Energy, was founded in 2009 and makes modular lithium-ion battery systems for high energy storage. Mr. Crocker came on board while the product was still new, so he had the chance to develop it from the inside out.
“Our product needed a facelift, so that was an exciting aspect to be involved in, while still making the insides work,” he says.