Strategic Pricing

Pricing Products and Services for Competitive Advantage

In this course, you will learn pricing strategies for achieving profitability and growth. You’ll discover the relationship between price, sales and other marketing elements, the impact of various pricing options on firm profitability, and how to apply pricing strategies to specific business decisions.


  • Measure the short and long-term impact of pricing decisions on profits
  • Develop best-practice pricing strategies
  • Set optimal prices across product lines and the product life cycle
  • Identify and target your most profitable customers
  • Build sales effectiveness by selling on value rather than price
  • Craft strategies for mitigating price competition
  • Adjust pricing to different channels and customer segments

Canada BC Job Grant 

2017/2018 Course Calendar