- Building multiple kinds of trust: conscious trust and track records, unconscious trust and appearances, the double-edged sword of confidence
- Creating persuasive messages: matching your message to your audience by speaking to their experiences and values, choosing the right balance of logic and emotion, applying effective logical and illogical marketing ploys to interpersonal situations, speaking to hostile audiences and managing resistance
- Overcoming barriers to message clarity: dealing with the curse of knowledge, controlling message mutation, PowerPoint bad habits that undermine persuasion
- Using power constructively: identifying the various means of power at your disposal, using power while negotiating, managing upward
This course emphasizes interactive discussions based on the science of persuasion, as well as role-playing exercises designed to build your trust and influence skills.
This course is designed for managers and professionals whose job effectiveness depends on their ability to persuade others, including:
- Senior executives, directors and general managers
- Experienced leaders/managers of business units or other groups of people
- Marketing, sales and business development managers
- Anyone in an argument-based profession: lobbyists, advocacy representatives, negotiators, etc.
“This was a very useful course that taught me how to think through some tough scenarios and apply careful consideration to each unique situation and audience. The skill-set learned can be applied to any set of circumstances that one encounters on a daily basis in business and in personal life. Highly recommended!”
Chief Marketing Officer
Stork Craft Manufacturing
"This course was fantastic! The instructor brings the perfect balance of knowledge, humour and real-life examples to each lesson. I would highly recommend it to others.”
“After completing this course, I was immediately able to apply my newly acquired understanding.”
Client Service Manager