Marketing Communications

Learn how to create, manage and evaluate an effective marketing communications program


Ann Stone

Planning and Designing Integrated Marketing Communications

Almost all communications today are "marketing" communications. These messages work best when they are held together with a consistent strategy and style. This course will help you think about, create, manage and evaluate an effective marketing communications program that integrates multiple communication channels.

To get into the "full-immersion" mindset of the course, please complete the pre-reading/pre-work before coming to class.

Takeaways

  • Develop communication objectives based on sound techniques to ensure a complete branding strategy
  • Write brilliant, clear creative briefs to generate strong media plans and creative
  • Recognize what makes each communication vehicle good for some purposes and less good for others
  • Use highly effective tools and techniques to help guide your efforts
  • Adapt your positioning to hit your segmentation and communication targets
  • Clearly and consistently communicate the benefits of your brands
  • Evaluate and enhance your marketing communication program effectiveness
 

UPCOMING OFFERINGS

Canada BC Job Grant 

2017 Course Calendar