Accelerated Digital Marketing Diploma

Accelerated Digital Marketing Diploma

Next Program: August 27 - December 14, 2018

The Accelerated Digital Marketing Diploma is an intensive, four-month full-time program that combines classroom and online learning, as well as a practicum. Gain career-ready digital marketing communications skills and practices through on-the-job work experience. Benefit from our instructors' experience, all of whom are industry practitioners and leaders in their fields, as they share their insights, knowledge, and the latest in digital marketing thinking and practices.


DMC Infographic
  • Delivered full-time over four months
  • Includes eight weeks of in-class and online learning, combined with an eight-week practicum
  • Developed by digital marketing communications industry experts
  • Ideal for recent post-secondary graduates who want to add practical digital marketing skills and experience to their credentials, or professionals who are early in their advertising, communications, public relations, and marketing careers
  • By the end of the program, you will have a breadth and depth of job-ready digital marketing skills to advance your career in this exciting field. Costs $8,300 CAD

The Accelerated Digital Marketing Diploma Program is designed to provide you with specialized, hands-on digital marketing communications skills in a condensed time frame. The program focuses on the latest industry practices in digital marketing, including social media marketing. Courses are designed and taught by industry professionals working in this field and who have experience in adult education.

Here are some of the skills and experience you can expect to gain:

  • Social media marketing campaign development
  • Digital campaign measurement
  • Planning and executing content marketing initiatives
  • User experience fundamentals
  • Digital project management, including stakeholder relations and team dynamics
  • Writing persuasive copy
  • Digital storytelling
  • Digital and social technologies and applications

Curriculum

The Accelerated Digital Marketing Diploma Program was developed in collaboration with local industry professionals and digital leaders to ensure that the most relevant skill, topics, and technologies are taught.

The result is a streamlined, yet comprehensive program that prepares you to advance your career in digital marketing communications.

Program Core Courses:

  • Introduction to Digital Marketing Communications
  • Brand Management
  • Customer Acquisition
  • Project Planning
  • Content Strategy
  • Measurement
  • Online Promotions

Specialized Topics May Include:

  • Social Media Platforms and Tools
  • Marketing Technologies – CRM and Email
  • Social Video
  • Search Engine Optimization (SEO)
  • Developing Your Professional Online Identity
  • Pitching and Presenting

Who It's For

Consider this program if you are:

  • seeking to bridge your post-secondary education with current digital marketing practices and experience.
  • early in your advertising, communications, marketing, or public relations career and want to ensure you have the most relevant skills to move into a digital marketing role.

If you are more advanced in your career and want to boost your digital skills, consider the UBC Certificate in Digital Content and Communications or the UBC Certificate in Digital Strategy.

 

Registration Info 

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