Craving an extra-large chocolate milkshake but know you should order the smaller size instead? According to a new study from the UBC Sauder School of Business, it turns out that simply imagining the taste, smell and texture of food or drink can lead consumers to happily order smaller portions and even increase their satisfaction.
For the fourth consecutive year, the Financial Times has ranked UBC Sauder’s Master of Management the leading program of its kind in North America. Offered by the school’s Robert H. Lee Graduate School, the nine-month MM gives recent non-business graduates the skills they need to gain a competitive edge in the job market.
A new study by Professor Katherine White finds that telling customers that product information is available online makes people more likely to buy it – even if they don’t actually go to the website.
Financial analysts are provoking unwarranted volatility in the financial markets with forecasts that are out of line with reality, according to a new study by UBC Sauder accounting professors Russell Lundholm and Rafael Rogo.
Shoppers making ethical purchases, such as buying organic food or environmentally friendly cars, are generally seen as more virtuous – unless they’re receiving government assistance, finds a study by Professor Darren Dahl.
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