Consumers will cling to a product like Coke for comfort if watching a scary movie on their own, a new study from UBC’s Sauder School of Business shows. This finding contradicts industry norms which see significantly fewer product placements in horror films compared to other genres.
The UBC MBA continues to be ranked among the top 100 MBA programs in the world in the 2014 Financial Times Global MBA Ranking published today.
Skipper Otto’s Community Supported Fishery is one of five Vancouver social ventures selected to receive financial support, communal workspace, expert mentorship and student interns at Sauder’s Coast Capital Savings Innovation Hub.
Would-be donors skip giving when offered the chance to show public support for charities in social media, a new study from the University of British Columbia’s Sauder School of Business finds.
The more women on a corporate board the less a company pays for its acquisitions, according to a new study by researchers at UBC’s Sauder School of Business.