No two paths to Finding True North are the same. Although many of us are working towards the same goal of finding happiness and empowerment in our lives, the direction is uniquely aligned to our individual values.

The UBC Sauder School of Business and the Peter A. Allard School of Law invite you to join us as eight UBC alumni share their experiences in this journey through Pecha Kucha-style presentations. Hear from alumni who have navigated through personal and professional challenges to find true north on their terms.

Pecha Kucha, loosely translated from Japanese as "chit-chat", is the name of a fast-paced and visually-focused presentation style in which presenters use exactly 20 slides timed for 20 seconds each.

We look forward to seeing you at our fourth-annual Pecha Kucha-style event in Vancouver!

For any questions regarding this event, please contact Jessica Chan, Alumni Engagement Manager, at

Wednesday, November 15, 2017
6:30 p.m.- 9:30 p.m.

6:30 p.m.- Doors open
7:00 p.m.- Program begins
8:30 p.m.- Reception begins


VanCity Theatre
1181 Seymour St.
Vancouver, BC - map


$15 ticket includes two drinks & canapes.


Iana Baiman (MM ‘16)
“Authentic Happiness” workshop creator who is making her own rules

Iana (Yanna) holds a Bachelor’s degree in Psychology and a Masters in Management from the UBC Sauder School of Business. Her relentless passion for elevating the human spirit has been the focus of her continuous learning, which led to her participation in a Harvard Exchange Program to creating her own “Authentic Happiness” workshops, despite uneasiness with public speaking to giving her time to serve the community. Iana’s path to her own “Authentic Happiness” has not been easy. Going through cycles of pursuing the practical to choosing her passion, Iana now finds herself part of a mission to stop Ocean Plastic, all while helping people living in poverty build better futures.

Paulina Cameron (BCom '10)

Advocate for young entrepreneurs and women in business who wrote “Canada 150 Women”

Paulina in an impact-driven leader. She is the Director for British Columbia and the Yukon at Futurpreneur Canada- a national non-profit organization providing early stage resources, mentorship, and financing to start-up entrepreneurs aged 18 to 39. Paulina is the youngest Director in Canada, leading the organization’s third largest market hub. She is recognized as thought leader and convener in the entrepreneurial ecosystem, and is asked to speak frequently at events and conference.

Paulina was appointed to the Government of Canada’s Expert Panel on Youth Employment. She also serves as one of Simon Fraser University’s leading, and youngest innovators, as Visiting Professor teaching Entrepreneurship and Innovation at the Beedie School of Business.

In 2008, Paulina was a founding director of Young Women in Business and grew the organization to be Canada’s largest non-profit providing personal and leadership development of millennial women, serving over 8,000 women annually. In this capacity, Paulina worked directly with female CEO’s and Founders, and significantly shaped the leadership opportunities available for young women. Paulina ran YWiB for eight years on an entirely volunteer-basis.

Paulina gained her business expertise working at KPMG in audit and management consulting, obtaining the CPA, CA designation.
She frequently coaches and advises rising stars, and is committed to advancing diversity and youth engagement. She is a sought after speaker, and well-respected thought leader on entrepreneurship, youth, leadership, women’s empowerment and innovation.

She has been recognized in the community for her significant contributions, including being awarded the Vancouver Board of Trade’s inaugural Wendy McDonald Award, The International Alliance for Women Top 100 Award in Washington DC, the KPMG National Leadership Award, and was a finalist for the YWCA’s Women of Distinction Awards, in the Young Woman of Distinction category.

Paul Davidescu (BCom '12)

Entrepreneur with an appetite for combining food and people

Paul is the principal at Tangoo, a food & beverage marketing company focused on helping restaurants and brands leverage online communities to build their businesses through social media and digital strategies. Tangoo has worked with over 225 clients and has been featured in over 40 national media publications including their debut on CBC’s Dragons’ Den in 2014.

Alongside Tangoo, Paul is a thought leader in the youth entrepreneurial arena primarily through co-founding Lifeschool, a hands-on business educational program empowering the brightest high school students to connect the dots of how to succeed in life and business before university through work placements in local start-ups and Fortune 500 companies.

Paul also spends time advising start-ups and mentoring new entrepreneurs and students. For a fun icebreaker, ask him about how many times he has done the Grouse Grind in one day, his triathlons, meditation, learning languages, and his abroad exchanges in Barcelona and adidas Germany respectively.

Alice Davidson (JD '11)

Lawyer and spin instructor who brings fist-pumping energy into everything she does

Alice Davidson is Legal Counsel at Mogo, a Vancouver-based financial technology company, and an Instructor at Spin Society, a boutique indoor cycling studio. She graduated from UBC Law in 2011 and practiced corporate and securities law at Stikeman Elliott in Vancouver for 5 years. Today, Alice approaches her role at Mogo with the same energy, enthusiasm and support that she leads a fist-pumping, energizing spin class at Spin Society.

As a dedicated dog mom and lover of the ocean, Alice spends most of her spare time in Tofino or plotting the next adventure with her husband or girlfriends.

Derek LaCroix (LLB '74)

Counselor with a commitment to supporting legal professionals

Derek LaCroix, QC, joined LAPBC as the Executive Director in 1997. With 40+ years work experience, he brings a sincere and valued perspective to his commitment to both the organization and to the BC legal profession. Derek practiced law for 18 years and went on to expand his skills in business and counseling. This diverse range of interests has helped Derek become a respected leader in the legal, health care and recovery communities. He has served on committees with the Canadian Bar Association and the American Bar Association. He was a Commissioner of the Commission on Lawyer Assistance Programs (CoLAP) and the Chair of the annual CoLAP conference for several years, including this year and last year. He is also on several non-profit boards of societies dealing with addictions, education and spirituality. He is often called upon to present seminars and workshops throughout the province, and is tireless in his efforts to make a positive difference in the lives of legal professionals and those who care about them. He received the designation of Queen’s Counsel in 2004.

Dr. Lynda Murdoch (LLB ‘91)

Lawyer turned Registered Psychologist who serves young offenders

Dr. Lynda Murdoch is a Registered Psychologist who assesses and treats young offenders through Youth Forensic Psychiatric Services, counsels adults and teens in private practice in Steveston, and serves as a panel member for the BC Review Board. Prior to starting graduate school, she was an associate lawyer at Jenkins Marzban Logan in downtown Vancouver, practicing primarily family law. She completed her law degree at UBC in 1991 and clerked for the BC Court of Appeal, before being called to the BC Bar in 1993. Her dissertation examined rates of depression, anxiety, and substance abuse in law students, and the role of gender, personality and moral orientation in psychological distress.

Phil Seo (BCom ‘03)

Avid business education volunteer with a passion for supporting others through life’s challenges

Phil loved his time at UBC Sauder so much that he has volunteered hundreds of hours for UBC Sauder students over the past 14 years. One of the reasons he loves it so much is, it’s where he met a classmate who would later become his wife! He also has passion for traveling that has led him to explore the world by volunteering, studying, and working abroad. He’s taught leadership skills at an elementary school in an urban slum in Kenya, studied co-operative business economics at the oldest university in the world in Italy, and conducted business process redesigns for the government in Iran. Professionally, he has built a career in management consulting and project management, first at Deloitte Consulting and now at Vancity Credit Union. Phil graduated from UBC with a BCom degree and the Most Outstanding Male Graduate award in 2003, and went on to get his MBA from UC Berkeley in California.

Claire Yeung (BCom '85, LLB '88)

Author of “The Eighty-Year Rule” who is getting the most out of life at every age

Claire Yeung is an alumna of both the Allard School of Law (class of ’88) and the UBC Sauder School of Business (class of ’85). In 2012, the year she turned 50, Claire left the practice of law to pursue her quest to live an epic life. What she discovered is that she is one part lawyer, one part teacher, one part coach, one part author, one part runner, one part cyclist, and one part adventurer. Truth be told, Claire doesn’t know how to sit still. In fact, she ran the Rock ‘n’ Roll Half Marathon the morning of the launch of her first book, The Eighty-Year Rule: What Would You Regret Not Doing in Your Lifetime. Crazy? Maybe. But, most definitely epic.