How do you mitigate risk when making tough decisions at work? Have you ever thought about how to effectively segment brand efforts? You are invited to join us for two mini-classes with leading Sauder professors at a unique event in Shanghai that will help you answer those questions and more.
Darren Dahl, Senior Associate Dean and Director of the Robert H. Lee Graduate School and Mahesh Nagarajan, Associate Professor and Chair of the Operations and Logistics Division, are coming to China to talk about their research at International MBA Experience Day.
Business professionals interested in learning more about UBC's MBA program will join you to get a sneak peek of the program with classes taught by two of Sauder's world-class professors.
Dahl will walk you through a classic case study to teach decision-making that leads to an effective outcome for the brand. Nagarajan will discuss how managers in firms make decisions when faced with risky outcomes.
This is a free event open to all, so please feel free to bring a friend, colleague or business contact, particularly if they are considering pursuing an MBA in China. Click here to learn more about UBC's unique IMBA program in partnership with Shanghai Jiao Tong University.
Date: October 18, 2015
Time: 16:15 – 21:00 (Refreshment Served)
Venue: N312, Xinshang Yuan, 1954 Huashan Road, Shanghai Jiaotong University, Shanghai
Tel: +86-21-6293 2604
16:15 – 16:30 Registration
16:40 – 16:45 Welcome and introductions
16:45 – 17:45 Mahesh sample class
17:45 – 18:00 Quick refreshment break
18:00 – 19:00 Darren sample class
19:00 – 20:00 Introduction of the program, Q&A
20:00 – 21:00 Individual Q&A continues and networking
Please RSVP by October 15
Seeding the Future through Effective Segmentation
Dr. Darren Dahl, Senior Associate Dean and Director of the Robert H. Lee Graduate School at the UBC Sauder School of Business is internationally recognized for his work in consumer behavior, creativity and social influence, ranking number one in the world for publications in premier marketing journals. Darren is the Editor-in-Chief of the Journal of Consumer Research, and was one of 10 Canadian professors to receive the 2013 3M National Teaching Fellows award - Canada's most prestigious prize for teaching excellence. He was also named to the short list of The Economist Magazine's inaugural Business Professor of the Year Award in 2013.
Outline: This mini-class will explore how an organization can build their brand for the future by effectively segmenting their branding efforts. A classic case study will be used to walk through the decision making that led to an effective outcome for the brand.
Decision-Making Under Risk
Dr. Mahesh Nagarajan, Associate Professor and Chair of the Operations and Logistics Division. His research is in the area of optimization and game theory, which he applies to inventory management, supply chain management, healthcare and data-driven decision models used by firms. He has worked with a diverse number of organizations such as various healthcare agencies and hospitals in Canada and the USA, such as Dow, Mattel, Boeing, and Alipay.
Outline: This mini-class will discuss how managers in firms make decisions when faced with risky outcomes. This topic is not a new one, but in the current business environment with the availability of large amounts of data, firms can make informed, data-driven decisions that can mitigate their exposure to various forms of risk. We will look at some techniques that enlightened firms use and draw upon examples from large companies from diverse industries such as Zara, Dow, Cathay Pacific and Southern China Power Grid.