DATE: Thursday, November 6, 2014

TIME: 10:00 a.m. – 4:00 p.m.

LOCATION: University Boulevard and Main Mall (by the water fountain), UBC


Students, faculty and staff will be dunked into a tub of ice-cold water on a cool November day to raise money for charity in the annual flagship event of Sauder’s JDC West team.

The proceeds will be going to the David Huynh Memorial Fund and to the BC Children’s Hospital.


JDC West is a three-day business competition between student teams from a dozen business schools from across Western Canada. It stems from the Jeux du Commerce which has brought together business schools in Quebec since the 1980s. The next JDC West competition will take place January 16-18, 2015, in Victoria, B.C. More information on JDC West and Sauder’s team can be found here.

Lace up Superheroes is a team fundraising for Lace up for Kids, a charity event supporting the BC Children’s Hospital.