Markus Baldauf, assistant professor of finance at the UBC Sauder School of Business, and specialist on trading in modern financial markets.
A new study by Professor Katherine White finds that telling customers that product information is available online makes people more likely to buy it – even if they don’t actually go to the website.
Financial analysts are provoking unwarranted volatility in the financial markets with forecasts that are out of line with reality, according to a new study by UBC Sauder accounting professors Russell Lundholm and Rafael Rogo.
Research by Professor Izak Benbasat has now been cited more than 40,000 times in academic literature, according to Google Scholar, putting him among UBC’s most highly cited professors.
Shoppers making ethical purchases, such as buying organic food or environmentally friendly cars, are generally seen as more virtuous – unless they’re receiving government assistance, finds a study by Professor Darren Dahl.