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Research News & Features

Sauder marketing professors to present research that empowers consumers

Tagged: Faculty, Research

Marketing strategies are sometimes seen as the smoke and mirrors used by businesses to leverage the most money possible out of consumers. At Sauder, professors often look at the relationship between marketers and the buying public from the consumers’ perspective to understand its effects and possible abuses. On March 7 at UBC Robson Square, as a part of UBC’s Celebrate Research Week, three members of Sauder’s marketing division will present research that can be used to empower consumers.

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Sauder professor part of network to receive $8-million in funding toward smart car technology research

Tagged: Faculty, Research, Working with Business, Press Release, Partnerships

Sauder associate professor Garland Chow is a member of a research network that has been awarded a $5-million grant from the Natural Sciences and Engineering Research Council of Canada (NSERC) and an additional $3-million from industry partners towards a large-scale research program that will transform the way Canadians drive.

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