Marketing strategies are sometimes seen as the smoke and mirrors used by businesses to leverage the most money possible out of consumers. At Sauder, professors often look at the relationship between marketers and the buying public from the consumers’ perspective to understand its effects and possible abuses. On March 7 at UBC Robson Square, as a part of UBC’s Celebrate Research Week, three members of Sauder’s marketing division will present research that can be used to empower consumers.
Sauder associate professor Garland Chow is a member of a research network that has been awarded a $5-million grant from the Natural Sciences and Engineering Research Council of Canada (NSERC) and an additional $3-million from industry partners towards a large-scale research program that will transform the way Canadians drive.
Bridging the health care industry and the world of operations research can be challenging, but there is nothing that recent Sauder School of Business graduates Rachel Lewis and Argelio Santos welcome more.
Despite associated health risks, obesity is on the rise worldwide. This Sauder study sheds light on why the world's wealthiest and most educated continue to over-consume.
Recognizing the growing need for health care management education and research, the Sauder School of Business is undertaking two new initiatives that further enhance its reputation as a leader in the field.