Professor David Gillen is using his dual interests in geography and physics to investigate issues in transportation economics.
Research by Sauder marketing professor Darren Dahl and PhD student Lea Dunn shows that when a person feels implicated in a product’s failure – think building Ikea furniture – they’re more likely to shift blame to the product when complaining and increase their ill will toward it.
In the 1980s the government asked Professor Ron Giammarino and his colleagues to examine issues related to banking policies in Canada as a result of the American move to de-regulation.
Sauder School of Business researchers at the University of British Columbia have found that giving customers a chance to complain can be a bad idea if customers believe they’re to blame for a product’s failure.
Professor Ilan Vertinsky is trying to determine what boundaries we should set when developing safety levels and how much time and money we should invest in crisis preparedness and resilience