Professor Dale Griffin's study shows that when it comes to romance, losing touch with reality can be a good thing.
Professor Charles Weinberg has studied how marketers use the Super Bowl to gain a leg-up on the competition, particularly in the movie industry, and says it pays off for some advertisers, but not all.
Two UBC Sauder professors are ranked among the top five marketing researchers in the world, while the school’s marketing faculty was ranked sixth in the world overall.
When it comes to luxury brands, the ruder the sales staff the better the sales, according to research by Professor Darren Dahl.
People who worry about workplace rejection or sabotage can end up bringing it upon themselves, according to research by Professor Karl Aquino.