Project Blue Sky was an online public engagement campaign leading up to the 2010 Vancouver Olympic and Paralympic Winter Games that encouraged active living and sustainable transportation choices. With initial support from Sauder S3i, the Province of BC, the Canadian Olympic Committee’s Athletes’ Council, Offsetters and VANOC, Project Blue Sky was designed and implemented by graduate students at Vancouver’s Centre for Digital Media and was officially launched in July 2009. The project created a social networking website where individuals and groups could connect with their favorite athletes and compete in challenges by using the custom-built widget to log their walking, biking and transit usage.
While Sauder S3i served as a key partner in the development of the project, its ultimate role was to measure, analyze and report on the success of Project Blue Sky. The complete report captures the methods that Project Blue Sky used to attract members to the website and what barriers to engagement it faced. In addition, the report details how the project was initiated, who was involved in the project and what the team learned throughout the project. It is hoped that this report will serve as a resource for the continually evolving landscape of online community engagement projects.