Aboriginal cultural tourism has been recognized as one of the fastest growing facets of the tourism industry in BC. Seeking to capitalize of this growing demand for authentic Aboriginal tourism experiences, the ‘Namgis First Nation has identified its tourism sector as a priority area in advancing economic development initiatives. While the community boasts well-established cultural tourism assets and the rich cultural heritage of the Kwakwaka’wakw people, the performance of its tourism sector remains at infancy stage.
Working in partnership with the Nanwakolas Council, Sauder S3i was engaged to examine the challenges and opportunities that exist in developing cultural tourism for the ‘Namgis First Nation in Alert Bay. The research findings reported in the ‘Namgis First Nation Tourism Development Strategy provide 1) detailed assessment of the community’s tourism sector, which includes an analysis of the current assets, challenges, potential opportunities and a baseline for the sector performance, 2) comprehensive recommendations for future investments, marketing, business operation etiquette, training and capacity building, and partnerships, and 3) an action plan with implementation timeline.
January 2013 - May 2013
Nanwakolas Council Society