Rui (Juliet) Zhu
BA (University of International Business and Economics), PhD (Minnesota)
Canada Research Chair in Consumer Behavior
Alumni Professorship in Marketing
Associate Professor, Marketing Division
Contact Information
Office Henry Angus 574
Tel 604-827-3158
Email juliet.zhu@sauder.ubc.ca
Research Interests
- Consumer information processing and psychology
- Design and structural effects of physical environment
- Self-regulation
- Embodied cognition
Courses Taught
- Marketing Analysis (B-com)
- Marketing Strategy (MBA)
Selected Awards and Honors
- Sauder Research Excellence Award, 2010, University of British Columbia
- Canada Research Chair in Consumer Behavior, SSHRC 2008
- Marketing Science Institute’s 2007 Young Scholar.
Research Grants
- Exploring the Effects of Rewards of Creativity (2010) - SSHRC Grant
- Blue or Red: Exploring the Effect of Color on Cognitive Task Performance (2009) - SSHRC Grant
- Exploring the Effect of Ceiling Height on Consumer Cognition and Behaviour (2006) - SSHRC Grant
Refereed Journal Publications
- Ravi Mehta, Amar Cheema, and Rui (Juliet) Zhu (Forthcoming), “Is Noise Always Bad? Exploring the Effects of Ambient Noise on Creative Cognition,” Journal of Consumer Research.
- Utpal Dholakia, Xinlei (Jack) Chen, Rene Algesheimer, and Rui (Juliet) Zhu and Joan Meyers-Levy (Forthcoming), "Does Online Community Participation Foster Risky Financial Behavior?" Journal of Marketing Research.
- Wang Jing , Rui (Juliet) Zhu, and Baba Shiv (2011), “How Does Loneliness Affect Information Processing and Consumer Choices,” conditionally accepted at the Journal of Consumer Research.
- Meyers-Levy, Joan, Rui (Juliet) Zhu, and Lan Jiang (2010), "Context Effects From Bodily Sensations: Examining Bodily Sensations Induced by Flooring and the Moderating Role of Product Viewing Distance," Journal of Consumer Research, Vol. 37.
- Mehta, Ravi and Rui (Juliet) Zhu (2009), "Blue or Red? Exploring the Effect of Color on Cognitive Task Performances," Science, Vol. 323, no. 5918, pp 1226-1229.
Links and other information