Rui (Juliet) Zhu
BA (University of International Business and Economics), PhD (Minnesota)
Canada Research Chair in Consumer Behavior
Alumni Professorship in Marketing
Associate Professor and Chair, Marketing Division
Office Henry Angus 574
- Consumer information processing and psychology
- Design and structural effects of physical environment
- Embodied cognition
Courses Taught in 2012-2013
- Marketing Analysis (BCom)
Selected Recent Publications
- Ravi Mehta, Rui (Juliet) Zhu, and Amar Cheema (2012), “Is Noise Always Bad? Exploring the Effects of Ambient Noise on Creative Cognition,” Journal of Consumer Research, 39 (December).
- Rui (Juliet) Zhu, Utpal Dholakia, Xinlei (Jack) Chen, and Rene Algesheimer (2012), "Does Online Community Participation Foster Risky Financial Behavior?" Journal of Marketing Research, 49 (June).
- Wang Jing , Rui (Juliet) Zhu, and Baba Shiv (2011), “How Does Loneliness Affect Information Processing and Consumer Choices,” conditionally accepted at the Journal of Consumer Research.
- Meyers-Levy, Joan, Rui (Juliet) Zhu, and Lan Jiang (2010), "Context Effects From Bodily Sensations: Examining Bodily Sensations Induced by Flooring and the Moderating Role of Product Viewing Distance," Journal of Consumer Research, Vol. 37.
- Mehta, Ravi and Rui (Juliet) Zhu (2009), "Blue or Red? Exploring the Effect of Color on Cognitive Task Performances," Science, Vol. 323, no. 5918, pp 1226-1229.
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