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bicheng

Bicheng Yang

BA (Nankai University), MA (Duke University), PhD (Washington University in St. Louis)
Assistant Professor, Marketing and Behavioral Science Division

Contact Information

Office Henry Angus 568
Tel 604-822-4971
Email bicheng.yang@sauder.ubc.ca

Research Interests

  • Substantive: Incentives, Salesforce Management, Advertising, Pricing
  • Methodological: Choice Models, Dynamic Structural Models, Applied Game Theory

Courses Taught in 2017-2018

  • Market Research (BCom)

Selected Working Papers

  • "Incentives from Compensation and Career Movements on Work Performance: Evidence from a Reform of Personnel Policies" (with Tat Chan, Hideo Owan, and Tsuyoshi Tsuru), Working Paper
  • “Pre-launch Advertising for Movies: An Econometric Analysis of Demand and Supply” (with Seethu Seetharaman and Andrei Strijnev), Under Review
  • “A Salesforce-driven Model of Consumer Choice” (with Tat Chan and Raphael Thomadsen), Major Revision Requested, Marketing Science
  • “Quality and Pricing Decisions in a Market with Consumer Information Sharing” (with Baojun Jiang), Minor Revision Requested, Management Science

Links and Other Information