Katherine White

Katherine White

BA (SFU), MA (Waterloo), PhD (UBC)
Professorship in Consumer Insights, Prosocial Consumption, and Sustainability
Associate Professor and Chair, Marketing and Behavioural Science Division

Contact Information

Office Henry Angus 573
Tel 604-827-3711

Research Interests

  • Social Influence
  • Social Marketing
  • Sustainability
  • Prosocial Consumption
  • Corporate Social Responsibility

Courses Taught in 2014-2015

  • Consumer Behaviour (MBA)

Selected Recent Publications

  • White, K., Simpson, B., Argo, J. (forthcoming), “The Motivating Role of Dissociative Outgroups In Encouraging Positive Consumer Behaviors” Journal of Marketing Research.
  • Kristofferson, K., White, K. and Peloza, J.” (2014) Turning Slacktivists Into Activists: How the Public Versus Private Nature of an Initial Act of Symbolic Support Impacts Subsequent Prosocial Action,” Journal of Consumer Research, 40(6), 1149-1166.   Also published in Journal of Consumer Research, Research Curations Summer 2014, Morality and the Marketplace.
  • Clemente, S., Dolansky, E., Mantanakis, A., White, K. (2013), “The Effects of Perceived Extrinsic Cue Incongruity on Consumption Experiences: The Case of Celebrity Sponsorship,” Marketing Letters.
  • White, K., Simpson, B. (2013) "The "Dos and Don'ts" of Normative Influence: When Do (and Don't) Normative Messages Lead to Sustainable Consumer Behavors?,"  Journal of Marketing, 77 (2), 78-95
  • Peloza, J., White, K., Shang, J. (2013) "Good and Guilt-Free: The Role of Self-Accountability in Influencing Preferences for Products with Ethical Attributes." Journal of Marketing, 77(1), 104-119.

Links and Other Information