Katherine White
BA (SFU), MA (Waterloo), PhD (UBC)
Associate Professor, Marketing Division
Contact Information
Office Henry Angus 573
Email katherine.white@sauder.ubc.ca
Research Interests
- Social Influence
- Social Marketing
- Sustainability
- Prosocial Consumption
- Corporate Social Responsibility
Courses Currently Taught
- Buyer Behaviour (B-com)
- Sustainability Marketing (B-com)
- Integrated Marketing Communication (MBA)
Selected Teaching and Research Awards
- Outstanding Scholar Award, Haskayne School of Business
- Future Fund Fellow, Haskayne School of Business
- Young Scholar, Marketing Science Institute
Research Grants
- "The Dos and Don'ts" of Normative Influence: When Do (and Don't) Normative Messages Lead to Prosocial Actions? (2011) - SSHRC Grant
- CFI Leaders Opportunity Fund Grant (2011)
- Resilience to Social Identity Threat: When Consumers Bolster Their Product Preferences (2008) - SSHRC Grant
Selected Publications
- White, Katherine, Argo, J., and Sengupta, J. (Forthcoming) "Associative Versus Dissociative Responses to Social Identity Threat: The Role of Consumer Self-Construal," Journal of Consumer Research.
- Argo, J., White, Katherine (2012) "When Do Consumers Eat More? The Role of Appearance Self-Esteem and Food Packaging Cues," Journal of Marketing, 76 (2), 67-80.
- White, Katherine, Rhiannon MacDonnell, and John Ellard (2012), "Belief in a Just World and Consumer Intentions and Behaviors Toward Ethical Products," Journal of Marketing, 76(1), 103-118.
- White, Katherine, and Jennifer J. Argo (2011), "When Imitation Doesn't Flatter: The Role of Consumer Distinctiveness in Responses to Mimicry," Journal of Consumer Research, 38 (December), 667-680.
- White, Katherine, Rhiannon MacDonnell, and Darren W. Dahl (2011) "It's the Mindset the Matters: The Role of Contrual Level and Message Framing in Influencing Consumer Efficacy and Conservation Behaviors Over the Long-Term," Journal of Marketing Research, 48 (3), 472-485.
Links and Other Information
Download Full Curriculum Vitae