Charles Weinberg
ScB (Brown), MBA (Harvard), PhD (Columbia)
SMEV Presidents Professor in Marketing
Professor, Marketing Division
Contact Information
Office Henry Angus 580
Tel 604-822-8327
Email charles.weinberg@sauder.ubc.ca
Research Interests
- Marketing models and analytical techniques applied to marketing problems
- Marketing in public and nonprofit organizations
- Marketing strategy
- Services
Courses Currently Taught
- Public and Nonprofit Marketing Management (B-com)
- Strategic Services Management (PhD)
Selected Teaching and Research Awards
- Inaugural Fellow, INFORMS Society for Marketing Science
- SME International Marketing Educator of the Year
- UBC Killiam Research Prize
Selected Research Grants
- Pricing Strategies for Nonprofit Organizations (2008) - SSHRC Grant
- Marketing Strategies for Consumers and Distributors: It's About Time (2005) - SSHRC Grant
- Competition and Ethical Behavior (2005) - Hampton Grant
Selected Publications
- Jason Y.C. Ho, Tirtha Dhar, and Charles B. Weinberg, "Playoff Payoff: Super Bowl Advertising for Movies," International Journal of Research in Marketing, Vol. 26, No. 3 (2009), 168-179.
- Jehoshua Eliashberg, Quintus Hegie, Jason Ho, Dennis Huisman, Steven J. Miller, Sanjeev Swami, Charles B. Weinberg, Berend Wierenga, "Demand-driven Scheduling of Movies in a Multiplex," International Journal of Research in Marketing, Vol. 26 (2009), 75-88.
- Raut, Sumit, Sanjeev Swami, Eunkyu Lee, and Charles B. Weinberg, "How Complex Do Movie Contracts Need to Be?" Marketing Science (2008), 627-641.
- Krider, Robert, Tieshan Li, Yong Liu, and Charles B. Weinberg, “The Lead-Lag Puzzle of Demand and Distribution: A Graphical Method Applied to Movies,” Marketing Science, (2005), 24(4), 635-645.
- Liu, Yong and Charles B. Weinberg, “Are Nonprofits ‘Unfair’ Competition for Businesses? An Analytical Approach” Journal of Public Policy & Marketing, (2004) 23(1), 65-79.
Links and Other Information