Tim Silk
BBA (Wilfrid Laurier), PhD (Florida)
Assistant Professor, Marketing Division
Contact Information
Office Henry Angus 569
Tel 604-822-8362
Email tim.silk@sauder.ubc.ca
Research Interests
- Consumer Judgement and Decision Making
- Rebates
- Frequency Reward Programs
- Mental Accounting
- Procrastination
Course Currently Taught
- Consumer Behavior (PhD)
- Brand Management (MBA, B-Com)
- New Product Development (MBA, B-Com)
Selected Teaching and Research Awards
- CGA Graduate Master Teacher Award, Sauder School of Business, UBC (2012)
- MBA Society Teaching Award, Sauder School of Business, UBC (2008)
- Doctoral Dissertation Award in Behavioral Pricing, Fordham Pricing Center (2003)
Selected Research Grants
- Schedules of Reinforcement, Learning, and Frequency Reward Programs (2011-2014) - SSHRC Grant
- Consumer Procrastination (2011-2013) - Hampton Grant
- Mental Accounts and Gift Card Spending Behaviour (2007-2010) - SSHRC Grant
Refereed Journal Publications
- Cohen, Joel B., Julia Belyavsky, and Tim Silk (2008), "Using Visualization to Alter the Balance Between Desirability and Feasibility During Choice," Journal of Consumer Psychology, 18, 270-275.
- Janiszewski, Chris, Tim Silk, and Alan D. J. Cooke (2003), "Different Scales for Different Frames: The Role of Subjective Scales and Experience in Explaining Attribute Framing Effects," Journal of Consumer Research, 30, 311-325 (lead article).
Links and other info