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qian, yi

Yi Qian

BA (Harvard), MA (Harvard), Ph.D. (Harvard)
Associate Professor, Marketing and Behavioral Science Division

Contact Information

Office Henry Angus 567
Tel (604) 827-5154
Email yi.qian@sauder.ubc.ca

Research Interests

  • Economics of Intellectual Property Rights;
  • Counterfeiting and Brand Management;
  • Innovation and Entrepreneurship 
  • Marketing Analytics 

Courses Taught in 2017-2018

  • Marketing Research (MBA & MM)
  • Marketing Analytics (MBAN)

Selected Recent Publications

  • Fink, Carsten, Keith Maskus, and Yi Qian *. “The Economic Effects of Counterfeiting and Piracy: A Review and Implications for Developing Countries,” Lead article at The World Bank Research Observer Feb. 2016, 31(1): 1-28.
  • Qian, Yi, Qiang Gong, and Yuxin Chen. “Untangling Searchable and Experiential Quality Responses to Counterfeiting,” Marketing Science, 34(4), pp. 522–538. July-August 2015. Selected for ISMS Press Release, Jan. 2016.
  • Qian, Yi and Hui Xie *. “Which Brand Purchasers Are Lost to Counterfeiters?” Marketing Science, 33(3), p. 437–448. May-June, 2014.
  • Qian, Yi and Hui Xie *. “Driving More Effective Data-based Innovations: Enhancing the Utility of Secure Databases”, Management Science, 61(3), March 2015, pp. 520–541.
  • Qian, Yi. “Counterfeiters: Foes or Friends,” Lead article at Management Science, Vol. 60, No. 10, Oct. 2014, p.2381-2400. NBER WP 16785. Featured in NBER Digest 2012.

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