Prof. Richard Pollay's research was in two major streams from his early and late career: the character and social consequences of advertising and, later, the marketing of cigarettes.  Some of the most requested papers are available for download here by clicking on the hyperlinks for pdf files.  Additional material, as listed in Prof. Pollay's CV, have been archived at the John W. Hartman Center for Sales, Advertising and Marketing History, Special Collections, Duke University, Durham, NC.

Prof. Pollay is still an active scholar and can be reached at  for reprints and advice.

Character and Consequences of Advertising

Cigarette Marketing and Advertising