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So-Eun Park

So-Eun Park

BA (Columbia University), Ph.D. (University of California, Berkeley)
Assistant Professor, Marketing and Behavioral Science Division

Contact Information

Office Henry Angus 565
Tel (604) 822-8384
Email soeun.park@sauder.ubc.ca

Research Interests

  • Behavioral Economics 
  • Bounded Rationality 
  • Retail Markets 
  • Game Theory 

Courses Taught in 2017-2018

  • Introduction to Marketing (BCom)
  • Pricing Analytics (MBA)
  • Topics in Business Administration (PhD)

Selected Recent Publications

  • Ho, Teck-Hua, Shan Li, So-Eun Park, and Zuo-Jun Max Shen. Customer Influence Value and Purchase Acceleration in New Product Diffusion. Marketing Science. 31 (2012), No. 2, 236-256.
  • Park, So-Eun. The Group of Symmetries of the Tower of Hanoi Graph. American Mathematical Monthly. 117 (2010), No. 4, 353-360.

Links and Other Information