BA (Columbia University), Ph.D. (University of California, Berkeley)
Assistant Professor, Marketing and Behavioral Science Division
Office Henry Angus 565
Tel (604) 822-8384
- Behavioral Economics
- Bounded Rationality
- Retail Markets
- Game Theory
Courses Taught in 2017-2018
- Introduction to Marketing (BCom)
- Pricing Analytics (MBA)
- Topics in Business Administration (PhD)
Selected Recent Publications
- Ho, Teck-Hua, Shan Li, So-Eun Park, and Zuo-Jun Max Shen. Customer Influence Value and Purchase Acceleration in New Product Diffusion. Marketing Science. 31 (2012), No. 2, 236-256.
- Park, So-Eun. The Group of Symmetries of the Tower of Hanoi Graph. American Mathematical Monthly. 117 (2010), No. 4, 353-360.
Links and Other Information