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Hoegg

JoAndrea (Joey) Hoegg

BA, BEd (UBC), PhD (Florida)
Associate Professor, Marketing and Behavioural Science Division
Canada Research Chair in Consumer Behaviour
Alumni Professorship in Marketing

Contact Information

Office Ponderosa Annex F 106
Tel 604-827-4541
Email joey.hoegg@sauder.ubc.ca

Research Interests

  • Sensory Marketing 
  • Consumer response to product design
  • Consumer-brand relationships 

Courses Taught in 2015-2016

  • Consumer Behaviour (PhD)
  • Topics in Business Administration (PhD)

Selected Recent Publications

Links and Other Information