JoAndrea (Joey) Hoegg

BA, BEd (UBC), PhD (Florida)
Associate Professor, Marketing and Behavioural Science Division
Canada Research Chair in Consumer Behaviour
Alumni Professorship in Marketing

Contact Information

Office Henry Angus 575
Tel 604-827-4541

Research Interests

  • Sensory Marketing 
  • Consumer response to product design
  • Consumer-brand relationships 

Courses Taught in 2016-2017

  • Marketing Research (MBA)
  • Consumer Behaviour (PhD)
  • Business Teaching Methods (PhD)
  • Marketing Research (MM, Undergrad)

Selected Recent Publications

Links and Other Information