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JoAndrea (Joey) Hoegg

BA, BEd (UBC), PhD (Florida)
Associate Professor, Marketing and Behavioural Science Division
Alumni Professorship in Marketing

Contact Information

Office Henry Angus 575
Tel 604-827-4541
Email joey.hoegg@sauder.ubc.ca

Research Interests

  • Sensory Marketing 
  • Consumer response to product design
  • Consumer-brand relationships 

Courses Taught in 2014-2015

  • Marketing Research (Exec Ed)
  • Consumer Behaviour (PhD)
  • Teaching (PhD)

Selected Recent Publications

Links and Other Information