JoAndrea (Joey) Hoegg

BA, BEd (UBC), PhD (Florida)
Associate Professor, Marketing and Behavioural Science Division
Canada Research Chair in Consumer Behaviour
Alumni Professorship in Marketing

Contact Information

Office Ponderosa Annex F 106
Tel 604-827-4541

Research Interests

  • Sensory Marketing 
  • Consumer response to product design
  • Consumer-brand relationships 

Courses Taught in 2016-2017

  • Marketing Research (MBA)
  • Consumer Behaviour (PhD)
  • Business Teaching Methods (PhD)
  • Marketing Research (MM, Undergrad)

Selected Recent Publications

Links and Other Information