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JoAndrea (Joey) Hoegg

BA, BEd (UBC), PhD (Florida)
Associate Professor, Marketing and Behavioural Science Division
Canada Research Chair in Consumer Behaviour
Alumni Professorship in Marketing

Contact Information

Office Henry Angus 575
Tel 604-827-4541
Email joey.hoegg@sauder.ubc.ca

Research Interests

  • Sensory Marketing 
  • Consumer response to product design
  • Consumer-brand relationships 

Courses Taught in 2014-2015

  • Marketing Research (Exec Ed)
  • Consumer Behaviour (PhD)
  • Teaching (PhD)

Selected Recent Publications

Links and Other Information