JoAndrea (Joey) Hoegg
BA, BEd (UBC), PhD (Florida)
Assistant Professor, Marketing Division
Contact Information
Office Henry Angus 577
Tel 604-827-4541
Email joey.hoegg@sauder.ubc.ca
Research Interests
- Sensory Marketing
- Consumer response to product design
- Consumer-brand relationships
Course Currently Taught
- Buyer Behavior (B-com)
- Marketing Research (ECM)
Teaching Award
- Killam Teaching Prize for Undergraduate Teaching, University of British Columbia
Research Grants
- Effects of Loyalty Programs on Non-Cardholders (2011) - SSHRC Grant
- Influence of Design Elements on Product Evaluation (2007) - SSHRC Grant
Selected Journal Publications
- Mehta, Ravi, JoAndrea Hoegg, and Amitav Chakravarti (2011), "Knowing too Much: Expertise Induced False Recalls in Product Comparison," Journal of Consumer Research (October), 535-554.
- Hoegg, JoAndrea and Michael V. Lewis (2011), “The Impact of Candidate Appearance and Advertising Strategies on Election Results,” Journal of Marketing Research, (October) 895-909.
- Hoegg, J., Alba, J., Dahl, D. (2010), "The Good, the Bad, and the Ugly: Aesthetic Influence on Information Processing," Journal of Consumer Psychology, 20 (October), 419-430.
- Jiang, Lan, JoAndrea Hoegg, Darren W. Dahl, and Amitava Chattopadhyay (2010), "The Persuasive Role of Incidental Similarity on Attitudes and Purchase Intentions in a Sales Context," Journal of Consumer Research, 36 (February), 778-791.
- Hoegg, JoAndrea and Joseph W. Alba (2007), “Taste Perception: More (and Less) than Meets the Tongue,” Journal of Consumer Research, 33 (March), 490-498.
Links and Other Information