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Griffin

Dale Griffin

BA (British Columbia), MA PhD (Stanford)
Advisory Council Chair in Consumer Behaviour
Professor, Marketing and Behavioural Science Division

Contact Information

Office Henry Angus 580
Tel 604-822-8364
Email dale.griffin@sauder.ubc.ca

Research Interests

  • Consumer judgment and decision making
  • Prediction and forecasting in consumers and managers
  • Methods for analyzing individual and aggregate effect

Courses Taught in 2017-2018

  • Strategies for Responsible Business (BCom)
  • Marketing Research (MBA)
  • Consumer Judgment and Decision Making (PhD)

Selected Recent Publications

  • Wiese, J., Buehler, R., & Griffin, D. (2016). Backward planning: Effects of planning direction on predictions of task completion time. Judgment and Decision Making, 11(2), 147-167.
  • Murray, S.L., Holmes, J.G., Griffin, D.W., & Derrick, J.L. (2015).  "The Equilibrium Model of Relationship Maintenance". Journal of Personality and Social Psychology, 108, 93-113.  
  • Holmes, J.G., Murray, S.L., Derrick, J.L., Harris, B., Pinkus, R.T., & Griffin, D.W. (2014).  "Cautious to a fault: self-protection and the trajectory of marital satisfaction."  Journal of Experimental Social Psychology, 49 (3), 522.
  • Li, K., Griffin, D., Yue, H., & Zhao, L. (2013). "How does culture influence corporate risk-taking?" Journal of Corporate Finance 23, 1-22.
  • Brenner, L., Griffin, D., & Koehler, D. (2012). "A case-based model of probability and pricing judgments: Buying and selling uncertainty." Management Science, 58 (1), 159-178.

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