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Anne C. Graham

Bachelor of Business Management (Ryerson)
Executive-in-Residence

Contact Information

Office Donald Rix 210
Tel (604) 830-3990
Email anne@legendaryvalue.com

Career Profile

Ms. Graham holds an Honors Bachelor of Business Management degree from Ryerson with a double-major in Marketing and Retailing and has done graduate work in IT at McMaster; has twenty years of business success creating business strategies that build high performing customer-focused teams, and has spent the past ten years achieving successful corporate turnarounds in a variety of industries.

Ms. Graham began her career as an account manager with technology companies, achieving President’s Club recognition annually. Subsequently she became National Sales Manager where business objectives were achieved for the first time in five years under her leadership. She subsequently transferred to Vancouver, where she quickly returned a troubled division to profitability.

The second decade of Ms. Graham’s career was spent honing the key elements of success as a senior executive and hands-on manager with companies in the four pillars of industry; healthcare, technology, financial services and telecommunications. Her track record includes restoring a division to profitability within one year, despite five years of prior missed revenue and profitability targets; taking a last-place division to first place within nine months; successfully launching a new professional services company; exceeding national product launch expectations by 100%, and improving top-line results by 500%. Critical success factors include leadership, vision and strategic planning, business analysis, sales force optimization, project management and change management.

Beginning the third phase of her career, Ms. Graham is a Principal with The Communicator Group, a consulting firm focused on building high-performance companies aligned around customer-centric strategies and practices which significantly increase customer retention and profitability. She pursues research in the area of “Customer-Centricity and “Creating Learning Organizations” as an Executive in Residence and Faculty member at the Sauder School of Business at UBC, where she also teaches in the MBA and PhD programs. She is an advisory Board member of the UBC Faculty Certification Program and of Ingenia Training, and is past Vice-Chair of the Burnaby Board of Trade, past Chair of the Burnaby Business Excellence Awards, and a past board member of the Business Families Centre.