Tirtha P. Dhar
BA Hons (Delhi), MA (Delhi), MS, PhD (Connecticut)
Assistant Professor, Marketing Division
Contact Information
Office Henry Angus 568
Tel 604-827-5154
Email tirtha.dhar@sauder.ubc.ca
Research Interests
- Empirical models of business strategy and consumer choice applied to marketing and industrial organization
- Modeling of channels of distribution
- Applied econometrics
- Food processing and retailing industry
Teaching and Research Awards
- INRA-IEDE Summer Fellowship
Research Grants
- Fast Food Consumption Behaviour - Agriculture Canada
- The Consumption and Distributional Effects of a Nutrient - Based Tax and Subsidy Scheme-Center for Science in Public Interest.
- Reputation and Online Market Places - SSHRC Grant
Selected Papers
- Dhar, T.P., Baylis, K. (forthcoming) Does Ban of Advertisings Targeting Children Work? Evidence from a Province in Canada, Journal of Marketing Research.
- Chen, J., Narasimham, O., Dhar, T. (2010) The Strategic Role of Private Labels in Upstream Competition, Marketing Science, Vol. 29 (4): 738-755.
- Ho, J., Dhar, T., Weinberg, C. (2009) Playoff Payoff: Super Bowl Advertising for Movies, International Journal of Research in Marketing, Vol. 26(3): 168-179 (Lead Article).
Links and Other Information