Srabana Dasgupta
BA (Jadavpur), MA (Delhi School of Economics), PhD (USC)
Assistant Professor, Marketing Division
Contact Information
Office Henry Angus 565
Tel 604-822-4971
Email srabana.dasgupta@sauder.ubc.ca
Research Interests
- Pricing
- Marketing of durable goods
- Bayesian Methods
Courses Currently Taught
Research Grants
- The Role of the Call Option in Auto Leases: Implications for Firms and Consumers (2009) - SSHRC Grant
- Understanding the Role of Leasing in Durable Goods Markets (2005) - SSHRC Grant
Publications
- Zhu, Rui (Juliet), Xinlei (Jack) Chen, and Srabana Dasgupta (2008) "Exploring the Effect of Trade-In Value on Consumers' Willingness to Pay for the New Product," Journal of Marketing Research, Vol. 45, Issue 2, 159-170.
- Dasgupta, Srabana, S. Siddarth and Jorge Silva-Risso (2007) "Lease or Buy? A Structural Model of a Consumer's Vehicle and Contract Decisions," Journal of Marketing Research, Vol. 44, 490-502.
Links and Other Information