Darren Dahl

Darren Dahl

BCom (Alberta), PhD (UBC)
Senior Associate Dean, Faculty and Research
BC Innovation Council Professor
Professor, Marketing and Behavioural Science Division

Contact Information

Office Henry Angus 774 & 575
Tel (604) 822-1890 / 822-8346

Research Interests

  • New product development
  • Creativity
  • Emotions in consumption contexts
  • Social influence
  • Social marketing

Courses Taught in 2013-2014

  • New Venture Design (BCom) 

Selected Recent Publications

  • Fuchs, Christoph, Emanuela Prandelli, Martin Scheier, and Darren W. Dahl "All that is Users Might not be Gold: How Labeling Products as User-Designed Backfires in the Context of Luxury Fashion Brands", Journal of Marketing, forthcoming
  • Jiang, Lan, JoAndrea Hoegg, and Darren W. Dahl "Consumer Reaction to Unearned Preferential Treatment", Journal of Consumer Research, forthcoming 
  • Lin, Lily, Darren W. Dahl, and Jennifer Argo "Do the Crime, Always do the Time? Insights into Consumer-to-Consumer Punishment Decisions", Journal of Consumer Research, forthcoming
  • Dunn, Lea and Darren W. Dahl (2012) "Self-threat and Product Failure: How Internal Attributions of Blame Impact Consumer Complaining Behavior", Journal of Marketing Research, 49 (October), 670-681
  • Schreier, Martin, Christopher Fuchs, and Darren W. Dahl , "The Innovation Effect of User Design: Exploring Consumers' Innovation Perceptions of Firms Selling Products Designed by Users", Journal of Marketing, 75(5), 18-32, runner-up 2012 MSI/H. Paul Root Award. 

Links and other information