Darren Dahl

Darren Dahl

BCom (Alberta), PhD (UBC)
Fred H. Siller Professor in Applied Marketing Research
Professor and Chair, Marketing Division

Contact Information

Office Henry Angus 575
Tel 604-822-8346
Email darren.dahl@sauder.ubc.ca

Research Interests

  • New product development
  • Creativity
  • Emotions in consumption contexts
  • Social influence
  • Social marketing

Courses Currently Taught

  • New Venture Design (B-com) 
  • Cultivating Creativity (MBA) 
  • Strategic Marketing Analysis (Exec. Ed.) 

Teaching and Research Awards

  • Sauder Research Excellence Award (Senior) - UBC (2012)
  • MBA Teaching Award - UBC (2008)  

Research Grants

  •  Social Norm Violation in a Marketing Context:  When, Why, and How Consumers Punish Other Consumers.(2011) - SSHRC grant
  • Social Influence Effects on Food Choice and Consumption: The Importance of A Body Type Referent Other. (2008) - SSHRC grant
  • Is this Product Really New?: The Importance of Category Identification in the Perceived Newness of New-to-Market Products. (2005) - SSHRC grant

A Selection of Recently Published Papers 

  • Dunn, Lea and Darren W. Dahl "Self-threat and Product Failure: How Internal Attributions of Blame Impact Consumer Complaining Behavior", Journal of Marketing Research, forthcoming.
  • Schreier, Martin, Christopher Fuchs, and Darren W. Dahl , "The Innovation Effect of User Design: Exploring Consumers' Innovation Perceptions of Firms Selling Products Designed by Users", Journal of Marketing, forthcoming.
  • Darren W. Dahl, Jennifer J. Argo, and Andrea C. Morales (2012), "Social Information in the Retail Environment: The Importance of Consumption Alignment, Referent Identity, and Self-Esteem", Journal of Consumer Research, 38 (5), 860-871. 
  • Sellier, Anne-Laure and Darren W. Dahl (2011), "Focus! Creative Success Is Enjoyed through Restricted Choice", Journal of Marketing Research, 48 (December), 996-1007. 
  • Burroughs, James E., Darren W. Dahl, Page C. Moreau, Amitava Chattopadhyay, and Gerald J. Gorn (2011) "The Interaction of Creativity Training and Extrinsic Rewards on New Product Development", Journal of Marketing, 75(4), 53-67.

Links and other information