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Darren Dahl

BCom (Alberta), PhD (UBC)
Senior Associate Dean, Faculty and Research
BC Innovation Council Professor
Professor, Marketing and Behavioural Science Division

Contact Information

Office Henry Angus 774
Tel (604) 822-1890
Email darren.dahl@sauder.ubc.ca

Research Interests

  • New product development
  • Creativity
  • Emotions in consumption contexts
  • Social influence
  • Social marketing

Courses Taught in 2014-2015

  • Not Teaching this academic year.

Selected Recent Publications

  • Fuchs, Christoph, Emanuela Prandelli, Martin Scheier, and Darren W. Dahl "All that is Users Might not be Gold: How Labeling Products as User-Designed Backfires in the Context of Luxury Fashion Brands", Journal of Marketing, forthcoming
  • Jiang, Lan, JoAndrea Hoegg, and Darren W. Dahl "Consumer Reaction to Unearned Preferential Treatment", Journal of Consumer Research, forthcoming 
  • Lin, Lily, Darren W. Dahl, and Jennifer Argo "Do the Crime, Always do the Time? Insights into Consumer-to-Consumer Punishment Decisions", Journal of Consumer Research, forthcoming
  • Dunn, Lea and Darren W. Dahl (2012) "Self-threat and Product Failure: How Internal Attributions of Blame Impact Consumer Complaining Behavior", Journal of Marketing Research, 49 (October), 670-681
  • Schreier, Martin, Christopher Fuchs, and Darren W. Dahl , "The Innovation Effect of User Design: Exploring Consumers' Innovation Perceptions of Firms Selling Products Designed by Users", Journal of Marketing, 75(5), 18-32, runner-up 2012 MSI/H. Paul Root Award. 

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