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Paul Cubbon

Paul Cubbon

BA [Honours] (Oxford), MBA (SFU)
Instructor, Marketing and Behavioural Science Division

Contact Information

Office Henry Angus 564
Tel 604-827-3199 (messages)
Email paul.cubbon@sauder.ubc.ca (best first contact)

Topics of Interests

  • Social Media and Harnessing Word of Mouth
  • Customer driven organizational change
  • New Venture creation and Intra-preneurship
  • Lean Launch Pad Customer Discovery Methodology
  • Business Model Design
  • Innovative approaches to and experimentation in teaching and learning

Courses Taught in 2014-2015

  • Business Fundamentals (BCom)
  • E-Marketing (BCom)
  • Decoding Social Media (BCom – co taught with Journalism)
  • New Venture Design (BCom) and Non-Technology Entrepreneurship (MBA) – both co-taught with Applied Science
  • Strategy and Integrated Decision-Making (BCom)
  • Integration and Professional Development: Foundation (MBA)
  • Innovation and Entrepreneurship (MBA)
  • Lean Launch Pad Accelerator Program – non-credit, UBC wide via e@ubc

Links and other information