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cubbon

Paul Cubbon

BA [Honours] (Oxford), MBA (SFU)
Instructor, Marketing and Behavioural Science Division
Leader, Entrepreneurship and Innovation Group
Leader, Creative Destruction Lab West (CDL-West)

Contact Information

Office Henry Angus 579
Tel 604-827-3199 (messages)
Email paul.cubbon@sauder.ubc.ca (best first contact)

Topics of Interests

  • Customer Driven Organizational Change
  • Entrepreneurship and New Venture Creation
  • Corporate innnovation and Intra-preneurship
  • Lean Launch Pad Customer Discovery Methodology
  • Business Model Design and disruptive models
  • Innovative approaches to and experimentation in teaching and learning

Courses Taught in 2017-2018

  • Fundamentals of Entrepreneurship (MBA)
  • Technology Entrepreneurship (MBA) – co-taught with Applied Science

Links and other information