Juliet Zhu

Rui (Juliet) Zhu

BA (University of International Business and Economics), PhD (Minnesota)
Canada Research Chair in Consumer Behavior
Alumni Professorship in Marketing
Associate Professor, Marketing and Behavioural Science Division

Contact Information


Research Interests

  • Consumer information processing and psychology  
  • Design and structural effects of physical environment
  • Self-regulation
  • Embodied cognition 

Courses Taught in 2013-2014

  • Not teaching this academic year

Selected Recent Publications

  • Rui (Juliet) Zhu and Jenner Argo (2013), "Seating arrangement and information processing," forthcoming, Journal of Consumer Research
  • Chae, Boyoun (Grace), Xiuping Li and Rui (Juliet) Zhu, "Exploring the Impact of Perceived Distance on Judgements of Product Effectiveness" forthcoming, Journal of Consumer Research.
  • Ravi Mehta, Rui (Juliet) Zhu, and Amar Cheema (2012), “Is Noise Always Bad? Exploring the Effects of Ambient Noise on Creative Cognition,” Journal of Consumer Research, 39 (December).
  • Rui (Juliet) Zhu, Utpal Dholakia, Xinlei (Jack) Chen, and Rene Algesheimer (2012), "Does Online Community Participation Foster Risky Financial Behavior?" Journal of Marketing Research, 49 (June).
  • Wang Jing , Rui (Juliet) Zhu, and  Baba Shiv (2011), “How Does Loneliness Affect Information Processing and Consumer Choices,” conditionally accepted at the Journal of Consumer Research.

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