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Marketing and Behavioural Science Division

Division Chair Katherine White

The Marketing and Behavioural Science Division at UBC Sauder School of Business is a recognized leader in Canada in the discipline of marketing. We are a dynamic group of scholars and business professionals with expertise in a variety of fields including marketing channels, marketing research, pricing and promotions, services, social marketing, and consumer behaviour. 

Our marketing programs include:

We are a highly productive research group, ranking number one in Canada in publications in major marketing journals. 

Our faculty members are also award winning teachers, devoted to helping students develop their understanding of the marketing field and aiding in their pursuit of their own career aspirations.