Division Chair Darren Dahl
Marketing is fundamentally concerned with the process by which individuals, households, or organizations adopt, maintain, or discard patterns of behaviour. Marketing management consists of a system of interrelated activities that seeks to understand present and potential users and usage systems in detail, to develop products and services that are appropriate for the selected market segments, and to determine and implement price, distribution, and communication strategies. Its aim is to lead to achievement of the organization's goals. Individual researchers within the Marketing Division range from the applied to theoretical and may focus on the marketing operations of firms in the private sector or public sector, on domestic and/or international markets; on consumer or industrial marketing behaviour; or in the social impact of marketing activities. Research by UBC marketing faculty is highly regarded both in Canada and abroad. On the basis of research grants, membership on journal editorial boards, or publications placed in leading marketing journals, UBC ranks first in Canada.
Marketing Division Website

Research
Marketing Division Journal Publications

Programs
BCom in Marketing 
MBA Specialization in Marketing
PhD in Marketing
Sales and Marketing Executive (SME) Diploma Course

People
Faculty
PhD Students

Events 
Upcoming Seminars

Marketing Division Assistant 
Florence Yen

Address
Sauder School of Business
Marketing Division
2053 Main Mall
Vancouver BC
Canada V6T 1Z2
Tel 604 822-8314
Fax 604 822-4697