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In this issue:
Sauder students learn that creativity isn’t something
you’re born with; it’s a
practice that can be cultivated
inside the classroom—and out
Somewhere between kindergarten and grade 1, we started to colour inside the lines, and random LEGO contraptions started to take on more structure. While stern Mrs. Jones handed out gold stars for better crayon management, there is an unfortunate edge to this turning point in our lives: it generally signals the end of the kind of creative thinking the business world will later crave.
Most people would agree that innovation requires creativity.
But increasingly, many would
say it also demands critical thinking, collaboration and
The enduring creative genius of advertising slogans from the 1960s like Coke’s “It’s the Real Thing” and “The Best Part of Wakin’ Up Is Folgers in Your Cup” has become part of our common consciousness in large part thanks to the compelling characters of TV’s Mad Men set
in that era.
Share your stories
From Vancouver to Hong Kong and from London to Karachi, the Sauder community includes 30,000 alumni in 67 countries. Each of our alumni holds a piece of the School’s history as well as its future. The connections that hold our community together are our School’s most meaningful strength.
Share your news with classmates and Sauder alumni in the Class Notes section of the next issue of Viewpoints Magazine. Just fill out our online form.