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Belinda Wong


Belinda Wong is president of Starbucks China, one of the largest and fastest growing international markets. Belinda is responsible for overseeing all facets of Starbucks business in the China market, including vision, growth strategy, partner and brand development. Belinda and her leadership team have successfully led the talented team of 25,000 partners to tripled the size of business over the past three years. Now, with more than 1,500 stores across 86 cities, Starbucks China is positively positioned to continue to capture the enormous growth opportunities and deliver the authentic Starbucks experience that is locally relevant to many Chinese customers in Mainland China.

With 15 successful years supporting the Starbucks brand across the Greater China and Asia Pacific regions, Belinda joined Starbucks China after her role as general manager of the Starbucks business in Hong Kong for Coffee Concepts, a joint venture between Maxim’s Caterers and Starbucks Coffee International. In this role, Belinda managed the company’s business strategy, brand development and operations for more than 110 stores in Hong Kong and Macau.

Belinda first started with Starbucks in January 2000 and has held leadership positions across a variety of business units and geographies. She started her career with Starbucks as marketing director for the Asia Pacific region, where she served in brand and category management as well as marketing, public relations and corporate social responsibility. Her experience also includes working as managing director of Starbucks Coffee Singapore where she successfully turned around the market with her leadership team.

Before joining Starbucks, Belinda was marketing manager of McDonald’s China Development Company, where she was responsible for formulating marketing strategies and plans for the China market.

Belinda holds a Bachelor of Commerce in finance from the University of British Columbia. In Fortune China’s prestigious annual list of China's most influential businesswomen, Belinda has been ranked one of the top 25, consecutively, for the past three years.