Sauder School of Business | Faculty - Directory

Opening Worlds

THE UNIVERSITY OF BRITISH COLUMBIA

Faculty | Research

ScB (Brown), MBA (Harvard), PhD (Columbia)
SMEV Presidents Professor in Marketing
Professor, Marketing Division

Contact Information
Office Henry Angus 669
Tel 604-822-8327
Email charles.weinberg@sauder.ubc.ca

Research Interests

Marketing models and analytical techniques applied to marketing problems
Marketing in public and nonprofit organizations
Marketing strategy
Services

Courses Currently Taught

Public and Nonprofit Marketing Management
Strategic Services Management
Strategic Marketing in Health Care
Marketing Models and Analytical Techniques

Teaching and Research Awards

Inaugural Fellow, INFORMS Society for Marketing Science (2008)
SME International Marketing Educator of the Year (2002)
Mallen Prize for Published Scholarly Contributions in Motion Picture Industry Studies (2001)
Sauder School of Business Research Excellence Award (1995)
UBC Killiam Research Prize (1986)
UBC Sauder School of Business Award for Outstanding Graduate Teaching (1991)
UBC Sauder School of Business "Talking Stick Award" Innovations in Pedagogy (1987)

Selected Research Grants

Multi-Dimensional Decision-Making for Nonprofit Organizations: Programs, Resources, and Effectiveness
Competition and Marketing Strategies for Nonprofit Organizations
Optimal Channel Co-ordination Contracts for Marketing Perishable Products: The Motion Picture Case

Selected Publications and Working Papers
Books

Gordon H.G. McDougall and Charles B. Weinberg, Canadian Marketing Cases, Pearson Education, Toronto, 2002.
Christopher H. Lovelock and Charles B. Weinberg, Public & Nonprofit Marketing, J John Wiley & Sons, New York, 1984. Second edition, The Scientific Press, San Francisco, 1989. Japanese edition, 1991

Journal Publications & Working Papers
Competition and Dynamics - Entertainment and Communication

Jason Y.C. Ho, Tirtha Dhar, and Charles B. Weinberg, "Playoff Payoff: Super Bowl Advertising for Movies," International Journal of Research in Marketing, Vol. 26, No. 3 (2009), 168-179.
Jehoshua Eliashberg, Quintus Hegie, Jason Ho, Dennis Huisman, Steven J. Miller, Sanjeev Swami, Charles B. Weinberg, Berend Wierenga, "Demand-driven Scheduling of Movies in a Multiplex," International Journal of Research in Marketing, Vol. 26 (2009), 75-88.
Robert E. Krider and Charles B. Weinberg, "Competitive Dynamics and the Introduction of New Products: The Motion Picture Timing Game," Journal of Marketing Research, Vol. 35, No. 1 (February 1998), 1-15.
Kamil Jededi, Robert E. Krider and Charles B. Weinberg, "Clustering at the Movies," Marketing Letters, 9, 4 (1998), 393-405.
Sanjeev Swami, J. Eliashberg, and Charles B. Weinberg, "SILVER SCREENER: A Modeling Approach to Movie Screen Management," Marketing Science, 3(1999), 352-372.
Donald Lehmann and Charles B. Weinberg, "Sales via Sequential Distribution Channels," Journal of Marketing, 64 (July 2000), 18-33.
Eliashberg, Jehoshua, Sanjeev Swami, Charles B. Weinberg, and Berend Wierenga, " Implementing and Evaluating SILVERSCREENER: A Marketing Management Support System for Movie Exhibitors," Interfaces (2001).
Sanjeev Swani, Martin L. Puterman, and Charles B. Weinberg, "Play It Again, Sam? Optimal Replacement Policies for Motion Picture Retailing," Manufacturing and Services Operations Management (August 2001)
Yong Liu, Daniel S. Putler, and Charles B. Weinberg, "Is Having More Channels Really Better? A Model of Competition Among Commercial Television Broadcasters," Marketing Science 23(1), pp. 120–133 (January 2003).
Charles B. Weinberg, "Profits Out of the Picture: Research Issues and Revenue Sources Beyond the North American Box Office," (June, 2003).
Krider, Robert, Tieshan Li, Yong Liu, and Charles B. Weinberg, “The Lead-Lag Puzzle of Demand and Distribution: A Graphical Method Applied to Movies,” Marketing Science, (Fall 2005), 24(4), 635-645.
Charles B. Weinberg, "Research and the Motion Picture Industry,” (invited commentary), Marketing Science, 25(6)(2006), 667-669.
Liu, Yong, Daniel S. Putler and Charles B. Weinberg, “The Welfare and Equity Implications of Competition in Television Broadcasting: The Role of Viewer Tastes,” Journal of Cultural Economics 30(2) (2006) 127-140.
Raut, Sumit, Sanjeev Swami, Eunkyu Lee, and Charles B. Weinberg, "How Complex Do Movie Contracts Need to Be?" Marketing Science (2008), 627-641.
Ho, Jason, Charles B. Weinberg, and Christina Kan, “What Do Pirates Want? An Empirical Study of Price, Promptness, and Proper Behavior,” in Administrative Society of Canada Proceedings,” (2007).
Eliashberg, Jehoshua, Charles B. Weinberg, and Sam K. Hui, “Decision Models in the Movie Industry,” in B. Wierenga, ed. Handbook of Marketing Decision Models, (2008), 437-468.

Nonprofit Marketing

Darren Dahl, Gerald J. Gorn and Charles B. Weinberg, "The Impact of Embarrassment on Condom Purchase Behavior," Canadian Journal of Public Health, 89, 6 (November-December 1998), 368-370.
Robin Ritchie, Sanjeev Swami and Charles B. Weinberg, "A Brand New World of Nonprofits," International Journal of Nonprofit and Voluntary Sector Marketing, 4, 1 (February 1999), 26-42.
Darren Dahl, Gerald J. Gorn and Charles B. Weinberg, "Encouraging Use of Coupons to Stimulate Condom Purchases," American Journal of Public Health, 89, 12(1999), 1866-1869.
Charles B. Weinberg and Robin J. Ritchie, "Cooperation, Competition and Social Marketing," Fifth Annual Innovations in Social Marketing Conference, (July 1999), reprinted in Social Marketing Quarterly, 5(3), 117-126.
Robin J. Ritchie and Charles B. Weinberg, "A Typology of Nonprofit Competition: Insights for Social Marketing," Sixth Annual Innovations in Social Marketing Conference (July 2000), reprinted in Social Marketing Quarterly, 6 (3), 64-71.
Darren W. Dahl, Peter R. Darke, Gerald J. Gorn, and Charles B. Weinberg, "Promiscuous or Confident? Attributions Made Toward Condom Purchases," (Journal of Applied Social Psychology 2005, Volume 35, Number 4, pp. 869-887) .
Krug, Kersti, and Charles B. Weinberg, “Mission, Money, Merit: Strategic Decision-Making by Nonprofit Managers,” Nonprofit Management & Leadership (2004), 14(3), 325-342.
Liu, Yong, and Charles B. Weinberg, “Are Nonprofits ‘Unfair’ Competition for Businesses? An Analytical Approach” Journal of Public Policy & Marketing (2004), 23(1), 65-79.
Liu, Yong, Daniel S. Putler, and Charles B. Weinberg, “Is Having More Channels Really Better? A Model of Competition Among Commercial Television Broadcasters,” Marketing Science (2004), 23(1), 120-133.
Moore, Sarah, Darren W. Dahl, Gerald J. Gorn, and Charles B. Weinberg, “Coping with Condom Embarrassment,” Journal of Psychology, Health and Medicine, (2006), 11 (1), 70-79.
Liu, Yong and Charles B. Weinberg, “Pricing for Nonprofit Organizations,” in Vithala Rao, ed, Pricing (Springer, 2007 forthcoming).
Krug, Kersti and Charles B. Weinberg, “Portfolio Analysis & Marketing Strategies,” in A. Sargent, ed., Nonprofit Management (2008), 75-91.

Marketing Models and Analysis

Kwangpil Chang, S. Siddarth and Charles B. Weinberg, "The Impact of Heterogeneity in Purchase Timing and Price Responsiveness on Estimates of Sticker Shock Effects," Marketing Science, 18, 2 (1999), 178-192.
Robert E. Krider and Charles B. Weinberg, "Product Perishability and Multistore Shopping," Journal of Retailing and Customer Service, 7, (2000), 1-18.
Krider, Robert E., Tieshan Li, Yong, Liu, and Charles B. Weinberg, “Demand and Distribution Relationships in the Ready-to-Drink Iced Tea Market: A Graphical Approach.” Marketing Letters, 9, 1 (2008), 1-12.

Teaching Cases

Condomania
BC Packers
Asia Pacific Foods

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