 |
| |
BA (British Columbia), MA PhD (Stanford)
Advisory Council Chair in Consumer Behaviour
Professor, Marketing
Division
Contact Information
Office Henry Angus 855
Tel 604-822-8364
Email dale.griffin@sauder.ubc.ca
Research Interests
- Consumer judgment and decision making
- Prediction and forecasting in consumers and managers
- Methods for analyzing individual and aggregate effect
Courses Currently Taught
- Buyer Behavior
- Consumer Behaviour
- Marketing Research
- Marketing
Research Grants
- SSHRC grant - Identifying the characteristics of persuasive
risk-related Web sites
- SSHRC research grant - Affective and cognitive effects of searching
the World Wide Web for risk-related information with P. Harris
(Sussex)
- Collaborator on Canadian SSHRC grant - Optimistic biases in group
prediction with R. Buehler (Wilfrid Laurier)
Links and other Information
|
 |
|
|
|
|
|
|
 |
