Marketing Division Contact Information Office Henry Angus 665Tel 604-822-8346Email darren.dahl@sauder.ubc.ca Research Interests
New product development
Creativity
Emotions in consumption contexts
Social influence
Social marketing
Courses Currently Taught
New Venture Design (undergrad)
Cultivating Creativity (MBA)
Strategic Marketing Analysis (executive)
Teaching and Research Awards
MBA Teaching Award - UBC (2008)
Journal of Consumer Research Best Article Award 2005 -
(2008)
Talking Stick Teaching Award - UBC (2007)
Sauder Research Excellence Award (Junior) - UBC (2006)
Research Grants
SSHRC grant (2008) for "Social Influence Effects on Food Choice and
Consumption: The Importance of A Body Type Referent Other."
SSHRC grant (2005) for "Is this Product Really New?: The Importance
of Category Identification in the Perceived Newness of New-to-Market
Products."
SSHRC grant (2002) for "Promoting Creative New Product Design: The
Influence of Intrinsic Motivation, Extrinsic Motivation, and
Visualization Training."
A Selection of Recently Published Papers
Jiang, Lan, JoAndrea Hoegg, Darren W. Dahl, and Amitava
Chattopadhyay, "The
Persuasive Role of Incidental Similarity on Attitudes and Purchase
Intentions in a Sales Context ," Journa l of Consumer
Research , forthcoming.
Goode, Miranda R., Darren W. Dahl, and C. Page Moreau, "The
Effect of Experiential Analogies on Consumer Perceptions and
Attitudes ," Journal of Marketing Research ,
forthcoming.
Dahl, Darren W., Jaideep Sengupta, and Kathleen D. Vohs (2009), "Sex
in Advertising: Gender Differences and the Role of Relationship
Commitment ," Journal of Consumer Research , 36 (2),
215-231.
White, Katherine and Darren W. Dahl (2007), "Are
All Outgroups Created Equal? Consumer Identity and Dissociative
Influence ," Journal of Consumer Research , 34 (4),
525-536.
Dahl, Darren W. and C. Page Moreau (2007), “Thinking
inside the Box: Why Consumers Enjoy Constrained Creative
Experiences ”, Journal of Marketing Research , 44 (3),
357-369.
Argo, Jennifer J., Katherine White, and Darren W. Dahl (2006), "Social
Comparison Theory and Deception in the Interpersonal Exchange of
Consumption Information ," Journal of Consumer Research , 33
(1), 99-108
Argo, Jennifer J., Darren W. Dahl, and Andrea C. Morales, (2006),
"Consumer
Contamination: How Consumers React to Products Touched by Others ,"
Journal of Marketing , 70 (2) (April 2006), 81-94.
Argo, Jennifer J., Darren W. Dahl, and Rajesh V. Manchanda (2005),
“The
Influence of a Mere Social Presence in a Retail Context ,”
Journal of Consumer Research , 32 (2), 207-212.
Moreau, C. Page and Darren W. Dahl (2005), “Designing
the Solution: The Impact of Constraints on Consumers’
Creativity ,” Journal of Consumer Research , 32 (1),
13-22, lead article.
Links and other information
